AirAsia India partners with Sugarbox to launch \u2018first in the world\u2019 multi-feature in-flight experience hub, \u2018AirFlix\u2019<\/p>\n
Bringing the power of the Cloud 36,000 feet in the sky, to offer contextual in-flight experiences, for guests
\nNational, 22nd November 2022: AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight experience hub, \u2018AirFlix\u2019. An innovative solution for digital access in the skies, \u2018AirFlix\u2019 is available across the airline\u2019s fleet. Offering a value proposition unique to Indian skies, \u2018AirFlix\u2019 provides over 6,000 hours of high-resolution content, enabling access to 1,000+ International and Indian movies, short movies and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.
\n\u2018AirFlix\u2019 is powered by the patented Cloud Fragment technology developed by Sugarbox, to provide fliers with digital access mimicking the internet experience, even without in-flight connectivity. \u2018AirFlix\u2019 is integrated and operates in sync with AirAsia India\u2019s in-flight ancillary platform, enabling customers to browse the menu and place orders using their personal devices. With a speed of up to 1Gbps and storage capacity of 8TB, \u2018AirFlix\u2019 offers a host of customised options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more. Guests can connect to \u2018AirFlix\u2019 by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops.
\nTalking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said, “We\u2019re excited to introduce the \u2018AirFlix\u2019 experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We\u2019re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.\u201d
\nSpeaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, “We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with \u2018AirFlix\u2019. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox\u2019s patented Cloud Fragment technology. It enables \u2018AirFlix\u2019 to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for \u2018AirFlix\u2019 and eager for fliers to start experiencing it.”
\nExperience the #FunOfFlying with \u2018AirFlix\u2019, 36,000 feet in the air. Fo<\/p>\n","protected":false},"excerpt":{"rendered":"
AirAsia India partners with Sugarbox to launch \u2018first in the world\u2019 multi-feature in-flight experience hub, \u2018AirFlix\u2019 Bringing the power of the Cloud 36,000 feet in the sky, to offer contextual in-flight experiences, for guests National, 22nd November 2022: AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight experience hub, …<\/p>\n","protected":false},"author":1,"featured_media":23390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182],"tags":[],"class_list":["post-23389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-182"],"_links":{"self":[{"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/posts\/23389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23389"}],"version-history":[{"count":1,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/posts\/23389\/revisions"}],"predecessor-version":[{"id":23391,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/posts\/23389\/revisions\/23391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=\/wp\/v2\/media\/23390"}],"wp:attachment":[{"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vishalsamachar.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}